Evaluation of College Magazine Questionnaire
To research into College Magazines I designed and distributed a college magazine questionnaire. I found that over 50% of those surveyed do not currently read the college magazine. Many of the comments said that they found it boring, it lacks creativity and it does not appeal to them, this suggests that the current format of the college magazine does not work and is not reaching its attended audience.
The four main subjects that were most popular in the questionnaire were; sports, music, college events and jobs. This gives me a good idea as to the type of things people want to see in the magazine as they are more interested in current events such as gigs and any job listings that are available. I also discovered that most people were prepared to pay 50p for the college magazine, I had the idea to have the first issue of the magazine for free so College students are then able to read the first issue and then decide if they would want to read any future issues, if this is the case I will then start charging 50p each issue. I think the best option for the college would be to publish it every fortnight; the reason being is so the magazine can be updated easily to notify the readers of any new gigs or local events that have been announced this is the same for any new jobs or sports tournaments the college teams are participating in.
Most people said their favourite thing about college is break times so this gives me a starting point to advertise the magazine by leaving posters in the popular areas of college e.g. the common room, skills, T Mobile and the smokers shed. 70% of people said they would not subscribe to the magazine a way to change people’s minds would be to give certain privileges to anyone that does subscribe, certain offers could include making the price of the magazine half price or giving subscribers first chance at college party tickets. These offers would allow my magazine to appeal to a larger audience which means more profit for the magazine.
To research into College Magazines I designed and distributed a college magazine questionnaire. I found that over 50% of those surveyed do not currently read the college magazine. Many of the comments said that they found it boring, it lacks creativity and it does not appeal to them, this suggests that the current format of the college magazine does not work and is not reaching its attended audience.
The four main subjects that were most popular in the questionnaire were; sports, music, college events and jobs. This gives me a good idea as to the type of things people want to see in the magazine as they are more interested in current events such as gigs and any job listings that are available. I also discovered that most people were prepared to pay 50p for the college magazine, I had the idea to have the first issue of the magazine for free so College students are then able to read the first issue and then decide if they would want to read any future issues, if this is the case I will then start charging 50p each issue. I think the best option for the college would be to publish it every fortnight; the reason being is so the magazine can be updated easily to notify the readers of any new gigs or local events that have been announced this is the same for any new jobs or sports tournaments the college teams are participating in.
Most people said their favourite thing about college is break times so this gives me a starting point to advertise the magazine by leaving posters in the popular areas of college e.g. the common room, skills, T Mobile and the smokers shed. 70% of people said they would not subscribe to the magazine a way to change people’s minds would be to give certain privileges to anyone that does subscribe, certain offers could include making the price of the magazine half price or giving subscribers first chance at college party tickets. These offers would allow my magazine to appeal to a larger audience which means more profit for the magazine.
No comments:
Post a Comment